Help increase occupancy with your new listings
Our new listing promotion allows Hosts to easily apply a 20% discount to any eligible listings for the next three bookings. In order to be eligible, a listing must have fewer than three bookings and smart pricing disabled. Check which of your listings are eligible here.
This promotion gives you the ability to offer discounts to guests, which is a great way to make your listings stand out – especially during shoulder seasons. Plus, there’s no commitment, so you can opt out at any time if you feel that the promotion isn’t working for you.
~17%
Decrease in the time it takes to get the first booking by hosts who have enabled New Listing Promotion.**
Opt inHow your discount is highlighted
New line item on your price breakdown
A spot in the emails we send to guests
A message on your listing page that highlights the deal you’re offering
Strikethrough price in search results and on the listing page
Approximately 55% of all listings that received a first booking on Airbnb in 2025 had a New Listing Promotion applied.***
How it works
After the promotion is applied, your next three bookings will get 20% off your nightly price. This special offer can attract new guests and help you get the 3 reviews you need for a star rating.
* US product experience. Actual user experience may vary. Some merchandising features, such as line-through styling, may not be displayed in some geographies.** Average observed decrease in the amount of time between listing and first booking for hosts globally who received their first booking on Airbnb between 1 January 2025 and 1 January 2026. Not a guarantee as actual results may vary for each host or by listing.*** According to internal Airbnb data collected between 1 January 2025 and 1 January 2026 across all listings globally.