AIRBNB EXPERIENCES

Exercise Category Guide

Exercise experiences provide an active and engaging way to connect with local culture through physical activity. Participants can practice different sports, discover unique venues, and learn techniques and stories directly from passionate and skilled hosts.
A group of people paddleboarding on calm water near a tropical shoreline, under a partly cloudy sky at sunset.

Activity

16-70mm lens   |   3+ different spots in the room/space   |   Wide, mid, & tight    |   Focus on activity engagement.

Wide   |   16-24mm lens

Include wide images that illustrate the activity within the environment. Try to find straight-on/squared perspectives, and include negative space around the subjects full body.
Cyclists enjoying a paved trail by a lake with grass and trees, and surfers preparing to enter the water on a sunny beach with cliffs and clear skies.

Mid    |   35-50mm lens

Get a little closer to highlight the activity in action. Encourage moments of engagement and connection. This can include the full body of the subject but without negative space.
A woman practicing yoga in a warrior pose on a rooftop with a scenic ocean view in the background, under clear blue skies.

Tight   |   50-80mm lens

Get tighter to really hone in on the activity. Focus on engagement with tools, equipment, objects or on the hosts gestures. This can focus more on the torso of the subject(s). It’s most helpful when the group is very close together.
A golf instructor crouched on a green, demonstrating a putting technique to a participant holding a golf club.

Avoid

Close-up of a scuba diver in gear making a gesture with their hand, with a marina and boats blurred in the background.

No clear focus

Two people riding white horses in a dusty outdoor arena, led by a person in a green shirt walking alongside them.

Not centered / group too spread out

Three individuals with surfboards, dressed in wetsuits, gazing at the ocean from a coastal viewpoint on a sunny day.

Backs of host & guests

Details

35-50mm lens   |   Close up of the action   |   tools, processes, & moments   |   Shallow depth of field
Reminder: Only provide close-ups of those who sign the release forms.

Avoid

Hands tightening a scuba tank valve, with hoses and gear visible, reflecting physical activity and exploration.

Too close

Details that are too close don’t allow you to know what the object is or the context in which they are found.
An active outdoor yoga class with people practicing poses on mats in front of a textured cliff environment.

Guest face details

Avoid close-up shots of guests’ faces during the exercise that show them looking bored or struggling.
Red kayaks sitting on a grassy area, with 'Proserpic' branding on one and a black paddle resting inside.

Unreleased branding

Avoid all branding (including clothing logos, signage) unless the host owns the company/IP and signs a materials release to feature it.

Location

16-24mm lens | Front-facing exterior | interior views | Empty spaces without the group
Four red kayaks on a grassy riverbank surrounded by green hills under a sunny sky.
Tips: Take a front-facing photo of the location. Consider using a tripod for interiors if lower than 1/60s. Avoid tilting the camera upward (creating distortion). Focus on capturing straight vertical lines.

Avoid

Clusters of pink blossoms on shrubs amid lush greenery, showcasing a vibrant natural landscape.

Unclear location

(Acceptable as a detail)
A scenic view of a calm blue ocean with small rocky islands in the distance under a clear blue sky.

Views to wide

Avoid shots that are too wide. The frame should include the area where the exercises will take place, along with the materials used (mats, towels, weights)
A parked silver van featuring the text 'WILDNASSWALD.AT Abenteuer Reisen und Wildnis Erlebnisse,' set against a wooded background.

Branding and logos

Avoid all branding (including signage) unless the host owns the company/IP and signs a location release to feature it

Host

35-70mm lens   |   2+ backgrounds   |   Simple uncluttered backgrounds    |   Straight-on body posture
Two individuals seated on a blue bench outdoors, with a vibrant blue wall behind them featuring the word 'Dayglow.' The setting includes simple and uncluttered elements.

Co-hosts

If hosted by more than 1 person, capture a full body or full-torso composition of the hosts together.
Hands-on workshop setup with a person preparing a drink, featuring minimalist black cups, a white kettle, and colorful boxes on a clean, round table in a bright blue setting.

Environmental portrait

A wider portrait (mid to full body) with elements of the activity present  (i.e wine glass, wine bottles etc.)
Individual sitting in a relaxed pose with a simple and uncluttered background featuring a bright blue wall and a subtle indoor space visible through a doorway.

Standard portrait

A different background with a more standard portrait focusing on the upper torso.
Upper body shot of a person in a white t-shirt and unbuttoned blue denim shirt, positioned in front of a neutral light wall with minimal distractions.

Close-up portrait

A different background showcasing a tighter composition of the hosts head and shoulders.

Avoid

Close-up of a person wearing a smartwatch and a navy blue t-shirt with ocean-themed text and illustrations, sitting indoors against a gray brick wall.

Off-center/angled body posture

host portrait without eyes making direct contact with camera.

No eye contact

Close-up of a person in a blue embroidered shirt, with a blurred face, standing in front of a red wall and green plant. A red 'X' in the top right suggests this is not a recommended example.

Distracting backgrounds

Person holding a bottle of artisanal liquor with a dark label, standing in front of a wall with a poster of illustrated maps.

Posing with item near face

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