AIRBNB EXPERIENCES

Tastings Category Guide

Tasting experiences are guided sessions where participants sample different food or beverages, learn about their origins, flavors, and pairings, and enjoy their culture’s influence.
An outdoor wine and food tasting session with a table featuring various cheeses, cured meats, and bread. The host pours wine for a participant, surrounded by a scenic vineyard landscape.

Activity

16-70mm lens   |   3+ different spots in the room/space   |   Wide, mid, & tight    |   Focus on activity engagement.

Wide   |   16-24mm lens

Include wide images that illustrate the activity within the environment. Try to find straight-on/squared perspectives, and include negative space around the subjects full body.
A small group of people gathered in a sunny vineyard, listening to a guide, with rows of grapevines stretching into the distance and a bridge visible in the background.

Mid    |   35-50mm lens

Get a little closer to highlight the activity in action. Encourage moments of engagement and connection. This can include the mid body of the group.
Two scenes: on the left, people in a cheese storage room surrounded by shelves of cheese wheels discussing the process; on the right, a group enjoying wine and food at a vineyard table with a scenic backdrop.

Tight   |   50-80mm lens

Get tighter to really hone in on the activity. Focus on hosts and guests engagement with tools, equipment. This can focus more on the torso of the subjects.
A wine-tasting experience with participants holding glasses of white wine in a cozy indoor setting, while a sommelier in an apron pours wine from a bottle nearby.

Avoid

Three people holding glasses of wine in a casual setting, with an open book held by one of them, suggesting a tasting experience.

Staged photos

Four adults gathered around a massive wooden wine cask with ornate carvings and an engraved crown at a tasting experience.

Group too far apart (doesn’t work in crop)

A group of people seated in a modern, well-lit café with large windows, engaging in a tasting experience with a guide explaining details.

Distracting items in foreground

Details

35-50mm lens   |   Close up of the action   |   tools, processes, & moments   |   Shallow depth of field
Reminder: Only provide close-ups of those who sign the release forms.

Avoid

A close-up of a cheese rind filled with crumbled cheese on a rustic wooden table, paired with red wine glasses and fresh figs, highlighting a culinary tasting setup.

Distortion

too close to items with a wide focal length, creating distortion.
Close-up of a wine bottle labeled Aleatico Passito dell'Elba, held in a person’s hand, with a soft-focus background of a shelf and objects.

Too tight on object

Leave negative space around object for square crop.
A row of Queenston Mile Vineyard wine bottles, including sparkling, white, rosé, and red varieties, displayed on a wooden table.

Unreleased branding

Avoid all branding (including clothing logos, signage) unless the host owns the company/IP and signs a materials release to feature it.

Location

16-24mm lens | Front-facing exterior | interior views | Empty spaces without the group
Collage of six images portraying tasting experiences: a wine tasting shop in Paris, a scenic vineyard under a cloudy sky, a blue-fronted gourmet restaurant with outdoor seating, a wine cellar with neatly arranged bottles, a cozy restaurant with wooden decor and colorful art on the walls, and a bright dining area with large windows overlooking greenery.
Tips: Take a front-facing photo of the location. Consider using a tripod for interiors if lower than 1/60s. Avoid tilting the camera upward (creating distortion). Focus on capturing straight vertical lines.

Avoid

Two people standing in a wine cellar surrounded by shelves filled with bottles, discussing wine options.

People in the location images

(Acceptable as a actvity)
A brightly lit sign featuring grapevine designs, mounted on a textured red and green-lit wall.

Close ups of signs

A dimly lit table set with rows of empty wine glasses and folded napkins, suggesting a tasting experience.

Too tight

Not enough environment

Host

35-70mm lens   |   2+ backgrounds   |   Simple uncluttered backgrounds    |   Straight-on body posture
Two individuals seated on a blue bench outdoors, with a vibrant blue wall behind them featuring the word 'Dayglow.' The setting includes simple and uncluttered elements.

Co-hosts

If hosted by more than 1 person, capture a full body or full-torso composition of the hosts together.
Hands-on workshop setup with a person preparing a drink, featuring minimalist black cups, a white kettle, and colorful boxes on a clean, round table in a bright blue setting.

Environmental portrait

A wider portrait (mid to full body) with elements of the activity present  (i.e wine glass, wine bottles etc.)
Individual sitting in a relaxed pose with a simple and uncluttered background featuring a bright blue wall and a subtle indoor space visible through a doorway.

Standard portrait

A different background with a more standard portrait focusing on the upper torso.
Upper body shot of a person in a white t-shirt and unbuttoned blue denim shirt, positioned in front of a neutral light wall with minimal distractions.

Close-up portrait

A different background showcasing a tighter composition of the hosts head and shoulders.

Avoid

Close-up of a person wearing a smartwatch and a navy blue t-shirt with ocean-themed text and illustrations, sitting indoors against a gray brick wall.

Off-center/angled body posture

host portrait without eyes making direct contact with camera.

No eye contact

Close-up of a person in a blue embroidered shirt, with a blurred face, standing in front of a red wall and green plant. A red 'X' in the top right suggests this is not a recommended example.

Distracting backgrounds

Person holding a bottle of artisanal liquor with a dark label, standing in front of a wall with a poster of illustrated maps.

Posing with item near face

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