AIRBNB EXPERIENCES

Workshop Category Guide

Workshop experiences offer a hands-on and creative way to connect with local culture. Participants can learn new skills, craft unique items, and gain insights and inspiration directly from passionate and knowledgeable host.
A group of people seated at a long table in a well-lit art studio, each working on their own canvas with paint palettes and brushes, participating in a painting workshop surrounded by vibrant artwork and creative decor.

Activity

16-70mm lens   |   3+ different spots in the room/space   |   Wide, mid, & tight    |   Focus on activity engagement

Wide   |   16-24mm lens

Include wide images that illustrate the activity within the environment. Try to find straight-on/squared perspectives, and include negative space around the subjects full body. Wide compositions can include the entire group.
Group of people in a rustic workshop space shaping clay on a pottery wheel, and a nearby creative studio with individuals arranging flowers on tables filled with colorful blooms and greenery.

Mid    |   35-50mm lens

Get a little closer to highlight the activity in action. Encourage moments of engagement and connection. This can include a mid-body composition of the entire group, or a smaller group, but without negative space.
A live music performance with a woman singing into a microphone, accompanied by a band playing instruments in a cozy indoor setting.

Tight   |   50-80mm lens

A tighter composition really hones in on the activity. You can focus on engagement with tools, equipment, objects or on the hosts gestures. This can focus more on the torso of the subject(s). It’s most helpful when the group is very close together.
People seated at a table participating in a hands-on workshop, painting ceramic tiles, while another person stands painting on a canvas in a brightly lit studio.

Avoid

Several people talking together on a paved walkway beside a traditional European building with intricate railings and vintage-style street lamps, suggesting an interactive cultural activity or tour.

No clear focus

A large, minimalistic workshop space with natural light streaming through tall windows, art pieces arranged on the walls, and a central table where participants are actively creating with art supplies.

Not centered / group too spread out

An outdoor scene of a workshop by the water; two women on a bench engage with a person gesturing beside a graffiti-covered pole.

Backs of host & guests

Details

35-50mm lens   |   Close up of the action   |   tools, processes, & moments   |   Shallow depth of field

Tools

An artist's workspace featuring a watercolor set, a paintbrush with blue paint on its tip, and multiple brushes, emphasizing creativity and local art experiences.
Close-up of someone holding a blue embroidery hoop with a heart and needle design, capturing the creative spirit of hands-on workshop experiences.
A workshop wall showcasing an array of leather crafting tools, including punches, awls, and carving equipment, with mini leather sandals hanging above.
A workspace featuring pressed daisies on white paper, scissors, and fresh flowers organized in a wooden tray, embodying a hands-on creative workshop experience.

Activity in action

Person carefully painting a decorative ceramic plate with yellow, blue, and green details during a local cultural workshop.
An orange vinyl record spinning under a person's hand on a turntable, with a colorful and creative workshop setting in the background.
Hands collaborating on a calligraphy project, with black ink strokes on paper and colorful supplies on a wooden table.
A person carefully pressing white daisies onto a wooden flower press, highlighting a local workshop experience.

Final product

Close-up of a hand pointing to a brightly painted artwork featuring wavy patterns, dots, and a mix of blue, yellow, and red tones.
A single pair of espadrilles with black laces stands out among rows of woven soles, showcasing a finished product from a local workshop.
Close-up of artisanal ceramic cups featuring blue and beige swirls, arranged on a light wood shelf in a creative workshop setting.
Four blue cyanotype prints featuring botanical designs hang on a string in a workshop space surrounded by art supplies and packaging materials.
Reminder: Only provide close-ups of those who sign the release forms.

Avoid

Close-up view of several handmade rugs in vibrant colors and artistic designs, showcasing unique, cultural craftsmanship.

Too close

Details that are too close don’t allow you to know what the object is or the context in which they are found.
Participants in an art workshop showcasing blueprints of floral and plant designs, with shelves of completed artworks visible in the background.

Posing with final product

The final product should be more like a product shot, and less posed.
Paper bags with red stamped designs of a watermelon slice and a vase hanging on a string in front of a glass window with 'LAB' text, showing a creative workshop environment inside.

Unreleased branding

Avoid all branding (including clothing logos, signage) unless the host owns the company/IP and signs a materials release to feature it.

Location

16-24mm lens | Front-facing exterior | interior views | Empty spaces without the group
Collage of workshop spaces showing creative setups including pottery shelves, art studios, and tables with crafts, highlighting local hands-on experiences.
Tips: Take a front-facing photo of the location. Consider using a tripod for interiors if lower than 1/60s. Avoid tilting the camera upward (creating distortion). Focus on capturing straight vertical lines.

Avoid

An assortment of vibrant threads in a variety of colors, hanging neatly on a shelf, with a red ‘X’ in the corner suggesting this setup is an example to avoid.

Unclear location

(Acceptable as a detail)
Artistic mannequins featuring DIY-style painted clothing stand beside a pink sign reading 'Holy Stitch!' with denim bundles and sewing tools arranged below.

Signs and logos

Avoid all branding (including signage) unless the host owns the company/IP and signs a location release to feature it.
Storefront of a design shop showcasing quilts and crafts, with the reflection of neighboring buildings in the glass window.

Tight angled composition

Avoid tightly angled compositions that make it difficult to identify the location.

Host

35-70mm lens   |   2+ backgrounds   |   Simple uncluttered backgrounds    |   Straight-on body posture
Two individuals seated on a blue bench outdoors, with a vibrant blue wall behind them featuring the word 'Dayglow.' The setting includes simple and uncluttered elements.

Co-hosts

If hosted by more than 1 person, capture a full body or full-torso composition of the hosts together.
Hands-on workshop setup with a person preparing a drink, featuring minimalist black cups, a white kettle, and colorful boxes on a clean, round table in a bright blue setting.

Environmental portrait

A wider portrait (mid to full body) with elements of the activity present  (i.e wine glass, wine bottles etc.)
Individual sitting in a relaxed pose with a simple and uncluttered background featuring a bright blue wall and a subtle indoor space visible through a doorway.

Standard portrait

A different background with a more standard portrait focusing on the upper torso.
Upper body shot of a person in a white t-shirt and unbuttoned blue denim shirt, positioned in front of a neutral light wall with minimal distractions.

Close-up portrait

A different background showcasing a tighter composition of the hosts head and shoulders.

Avoid

Close-up of a person wearing a smartwatch and a navy blue t-shirt with ocean-themed text and illustrations, sitting indoors against a gray brick wall.

Off-center/angled body posture

host portrait without eyes making direct contact with camera.

No eye contact

Close-up of a person in a blue embroidered shirt, with a blurred face, standing in front of a red wall and green plant. A red 'X' in the top right suggests this is not a recommended example.

Distracting backgrounds

Person holding a bottle of artisanal liquor with a dark label, standing in front of a wall with a poster of illustrated maps.

Posing with item near face

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