NYC’s tip-top neighbourhood for everything couture.

Remarkably hip Soho welcomes a tirelessly fashionable crowd with a penchant for premium shopping. Renowned for its endless array of pricey boutiques and its charming atmosphere, this sought-after hotspot is famous for attracting cool celebrities and hot models to join its crowds. Away from the masses, Soho’s picturesque streets become quieter, but the youthful attitude of this trendy locale ensures there’s never an early bedtime.

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On the Map

Soho is within Manhattan and bordered by East Village, Little Italy, Lower East Side, Noho, Tribeca, West Village, Greenwich Village, Hudson Square, Nolita, and Chinatown

LaGuardia Airport: 20 minutes by cab without traffic
JFK Airport: 30 minutes by cab without traffic
Times Square: 18 minutes by subway
Wall Street / Financial District: 14 minutes by subway

  • Public transit is Easy
  • Having a car is Difficult

Soho: The Crossroads of High Fashion and Street Style

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In ultra-fashionable Soho, sidewalks become runways and everyone gets to be a model.

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What you're wearing, who you're wearing, and how you're wearing it are all up for debate in this impeccably dressed neighbourhood.

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Why not turn your day upside down? Have dinner during the afternoon and go shopping in the evening. In Soho, stores stay open late to soothe your shopping cravings.

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It's hard to beat Soho, I may be a little biased though. Soho has great shopping, probably the best in the city, and is in easy walking distance to Tribeca, Nolita, West Village, Greenwich Village and Little Italy, if you choose to leave Soho."

After Dark: From Clothes to Cocktails

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The lighting might change, but Soho's trendy tastes don't. In Soho, the sound of shaking tumblers complements party-goers' latest looks.

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Chic ristorantes, brasseries, and bars serve their clientele late into the evening.

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The neighbourhood is safe and clean and very trendy, full of great shops and restaurants."

Fabián J.

Visited in 2013

Classic Architecture Augments Soho's Style

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Always looking classic, cinema-worthy fire-escapes are fitting when it comes to Soho.

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If you want to be in one of the coolest neighbourhoods next to the best shopping, restaurants, bars and all of the subway lines then this is the place."


Visited in 2013


Airbnb works with local photographers to capture the spirit of neighbourhoods all around the world. The photography on this page includes work by:

Kenn Tam

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Kenn Tam is a Canadian photographer living and working in New York City's Manhattan, that specialises in portraits and street photography. And yes, he was that high school year book guy with a 50mm lens for a face.