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    Giving guests the pricing information they need up front

    Giving guests the pricing information they need up front

    Learn how we’re bringing more transparency to your price per night.
    By Airbnb on 6 Mar 2020
    3 min read

    Highlights

    • You may notice a change to how we’re displaying your nightly price in search results and on your listing page

    • The new display includes certain fees, like cleaning and guest service fees

    • The goal is to bring more consistency and transparency to the way prices are displayed on Airbnb

    We haven't always included fees in the nightly price we display in search results or on your listing page. This can be confusing for guests, and some hosts say they’ve missed out on bookings because of it.

    So we’ve introduced a new, more consistent approach to how your nightly price is displayed. Here’s how it works: When a guest enters their dates and number of guests, we’ll show them a price that includes certain fees, like the guest service fee and a cleaning fee (if your guests pay those).

    We know you might have concerns about these changes, so we’ve rounded up some of your top questions below.

    Note: If you host in a region where your nightly price already includes taxes and fees up front—i.e., the European Union/European Economic Area, Switzerland, Australia, Canada, South Korea, and mainland China—some of these changes may not apply to you.

    Are you raising my price?
    No. We’re just giving guests more information earlier on in the booking process. Your base price and cleaning fee will always be up to you to set in the Pricing tab.

    Which fees will be included in the new nightly price display?
    The new display will include the guest service fee and any cleaning fees (if your guests pay those). Fees for extra guests, if they apply, will continue to be included too. If you’re a host using our professional hosting tools and you’ve set additional fees like linen, management, community, and resort fees, those fees will be included as well.

    What about taxes? Are those included in the new display too?
    Not currently. We’ll display your nightly price including fees but before any taxes—keep in mind that any taxes collected on your listing are always highlighted in the price breakdown and reflected in the total price paid for the stay.

    Where will I notice these changes?
    You may notice the new fee-inclusive price display in the search results page and on your listing page.

    For example, here’s a Before (image on the left) and After (image on the right) of a San Francisco listing within the search results page where the date range has been specified for a two-night stay:

    This listing has a $25 cleaning fee and a $5 guest service fee, and those fees are now included in the nightly price.

    I haven’t noticed a change to my nightly price. Why is that?
    You may not notice a difference to how we display your nightly price if you host in one of the regions where listings already display an all-inclusive price up front (i.e. the European Union/European Economic Area, Switzerland, Australia, Canada, South Korea, and China).

    I’m worried it’s going to seem like my nightly price has gone up. Should I be?
    As we mentioned, this display change won’t ever affect the amount guests pay. We’re simply giving guests more information earlier in the booking process. Keep in mind that this fee-inclusive price display will apply to all hosts in your area—so it shouldn’t impact your overall competitiveness.

    You mentioned the guest service fee. What’s that for anyway?
    Guests typically pay a service fee of less than 14.2% of the booking subtotal. This fee, along with the host service fee—3% for most hosts—helps pay for initiatives that support you as a host and entrepreneur, things like community support, marketing to guests, and product improvements. You can read more about guest and host service fees and what they cover here.

    We understand that any change to how your listing or price appears can feel a little jarring. But this update is an important step toward bringing more consistency and transparency to price displays across the platform. There’s still work to be done, and we hope to share more updates with you in the coming months.

    Information contained in this article may have changed since publication.

    Highlights

    • You may notice a change to how we’re displaying your nightly price in search results and on your listing page

    • The new display includes certain fees, like cleaning and guest service fees

    • The goal is to bring more consistency and transparency to the way prices are displayed on Airbnb

    Airbnb
    6 Mar 2020
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