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Shopping in Jung-gu

Top shops

Department Store
“SHINSEGAE MAIN AND NEW BUILDING [본점 본관, 신관] This department store is part of the Shinhwa group in Boys Over Flowers (꽃보다 남자) (KBS2, 2009), and is where Goo Jun-pyo (Lee Min-ho) and Geum Jan-di (Goo Hye-sun) go shopping. In Legend of the Blue Sea (푸른 바다의 전설) (SBS, 2016-17), Sim Chung (Gianna Jun) and Heo Joon-jae (Lee Min-ho) go shopping here – in company of Jo Nam-doo (Lee Hee-joon) in episode 9. They fake a rich real estate mogul and his fiancée from Dubai – part of the trio’s next scam. In episode 11, Chung comes back here to get a refund for the clothes bought previously, takes a tour on the in-store chairoplane [located in the Shinsegae Duty Free Shop [신세계면세점 명동점 현장] in the new building] and meets Joo-Jae’s half brother when she gets out of the store on the street below the store’s wings (well, it’s not a real coincidence). [Sidenote: The meta here is nice that Jun-pyo’s reincarnation, Joon-jae, comes back to ‘his’ store as a con artist, and how in both shows, the store belongs to his family.] In Fight For My Way/Third-Rate My Way (쌈 마이웨이) (KBS2, 2017), Choi Ae-ra (Kim Ji-won) works here as an employee. In episode 1 we see her with a former high school rival in Trinity Garden café, Shinsegae’s rooftop garden café – with a Jeff Koons sculpture in the background. STREET BETWEEN OLD AND NEW WING This is where the kiss between Ki Ha-myeong (Lee Jong-suk) and Choi In-ha (Park Shin-hye) happened in episode 8 of Pinocchio (2014-15). FOUNTAIN IN FRONT OF THE OLD WING In winter, the fountain right outside the old wing of Shinsegae Department Store is lighted up. In episode 9 of Goblin/Guardian: The Lonely and Great God (쓸쓸하고 찬란하神 – 도깨비) (tvN, 2016-17), the Grim Reaper (Lee Dong-wook) and Sunny (Yoo In-na) walk pass it and it builds the background of their conversation when they come to a stop in front of the Bank of Korea Money Museum [한국은행 화폐박물관] – which is situated right opposite of Shinsegae. In episode 12, both of them meet right in front of the fountain. Legend of the Blue Sea‘s Sim Chung and Joon-jae also stop in front of the fountain in episode 11 and 12. It is here that Joon-jae tells Sim Chung to wait a little for him (he wants to get the little octopus for her) but is arrested by the police before he can get back to her. * * * Shinsegae Department Store — Main Branch [신세계백화점 본점] is the main store of South Korean department store franchise Shinsegae, with its name literally translating to ‘New World’. Opened in 1930, this main branch is the oldest department store in South Korea. During the Japanese occupation it started out as a branch of Japanese department store franchise Mitsukoshi until it was taken over by the late founder of Samsung, Lee Byung-chull, in 1945 (which included also a name-change to ‘Donghwa Department Store’). It was again renamed in 1963 and carries its present name ‘Shinsegae’ since then (after it has been used as a post exchange by the American army for a couple of years). Now, it is run by Lee Byung-chull’s daughter Lee Myung-hee, but independent of Samsung Group from which it departed in the 1990s. The new building opened in 2005 and the old (or main) building has undergone remodeling in 2007. This main branch of Shinsegae is located in Seoul’s neighborhood Myeong-dong [명동] in the Jung District [Jung-gu/중구]. Address of Main Building [본점 본관] 63 Sogong-ro, Myeong-dong, Jung-gu, Seoul 서울 중구 소공로 63 (충무로1가 52-5) Geolocation Store: 37.560999, 126.981093 Address of fountain 3 Chungmuro 1(il)-ga, Jung-gu, Seoul 서울 중구 충무로1가 3 Geolocation of fountain: 37.561433, 126.981029 Geolocation outside store Fight For My Way: 37.560886, 126.981506 Geolocation of Bank of Korea Money Museum: 37.561986, 126.980643 Address street between the two buildings Namdaemunsijang-gil Street [남대문시장길] Geolocation: 37.560640, 126.981045”
  • 18 locals recommend
Department Store
“ The main branch of Lotte Department Store is located in Myeong-dong’s fashion district. Myeong-dong offers the largest shopping area in Korea, with 2 million shoppers visiting on a daily basis, playing an essential role in international tourism. Lotte Department Store is conveniently located near major forms of transportation and is the leading department store in Korea.”
  • 28 locals recommend
Plaza
“One of the largest bookstores in Seoul, offers a good English/foreign book section. ”
  • 13 locals recommend
Duty-free Shop
“"The Shilla Duty Free" One of the largest duty free shop in Seoul Near Jangchungdong Area ”
  • 9 locals recommend
Supermarket
“Lotte discount store which is big like wall mart where You could buy Korean small snack for your gifts to your friends for souvenirs ”
  • 33 locals recommend
Duty-free Shop

Shopping malls

Department Store
“SHINSEGAE MAIN AND NEW BUILDING [본점 본관, 신관] This department store is part of the Shinhwa group in Boys Over Flowers (꽃보다 남자) (KBS2, 2009), and is where Goo Jun-pyo (Lee Min-ho) and Geum Jan-di (Goo Hye-sun) go shopping. In Legend of the Blue Sea (푸른 바다의 전설) (SBS, 2016-17), Sim Chung (Gianna Jun) and Heo Joon-jae (Lee Min-ho) go shopping here – in company of Jo Nam-doo (Lee Hee-joon) in episode 9. They fake a rich real estate mogul and his fiancée from Dubai – part of the trio’s next scam. In episode 11, Chung comes back here to get a refund for the clothes bought previously, takes a tour on the in-store chairoplane [located in the Shinsegae Duty Free Shop [신세계면세점 명동점 현장] in the new building] and meets Joo-Jae’s half brother when she gets out of the store on the street below the store’s wings (well, it’s not a real coincidence). [Sidenote: The meta here is nice that Jun-pyo’s reincarnation, Joon-jae, comes back to ‘his’ store as a con artist, and how in both shows, the store belongs to his family.] In Fight For My Way/Third-Rate My Way (쌈 마이웨이) (KBS2, 2017), Choi Ae-ra (Kim Ji-won) works here as an employee. In episode 1 we see her with a former high school rival in Trinity Garden café, Shinsegae’s rooftop garden café – with a Jeff Koons sculpture in the background. STREET BETWEEN OLD AND NEW WING This is where the kiss between Ki Ha-myeong (Lee Jong-suk) and Choi In-ha (Park Shin-hye) happened in episode 8 of Pinocchio (2014-15). FOUNTAIN IN FRONT OF THE OLD WING In winter, the fountain right outside the old wing of Shinsegae Department Store is lighted up. In episode 9 of Goblin/Guardian: The Lonely and Great God (쓸쓸하고 찬란하神 – 도깨비) (tvN, 2016-17), the Grim Reaper (Lee Dong-wook) and Sunny (Yoo In-na) walk pass it and it builds the background of their conversation when they come to a stop in front of the Bank of Korea Money Museum [한국은행 화폐박물관] – which is situated right opposite of Shinsegae. In episode 12, both of them meet right in front of the fountain. Legend of the Blue Sea‘s Sim Chung and Joon-jae also stop in front of the fountain in episode 11 and 12. It is here that Joon-jae tells Sim Chung to wait a little for him (he wants to get the little octopus for her) but is arrested by the police before he can get back to her. * * * Shinsegae Department Store — Main Branch [신세계백화점 본점] is the main store of South Korean department store franchise Shinsegae, with its name literally translating to ‘New World’. Opened in 1930, this main branch is the oldest department store in South Korea. During the Japanese occupation it started out as a branch of Japanese department store franchise Mitsukoshi until it was taken over by the late founder of Samsung, Lee Byung-chull, in 1945 (which included also a name-change to ‘Donghwa Department Store’). It was again renamed in 1963 and carries its present name ‘Shinsegae’ since then (after it has been used as a post exchange by the American army for a couple of years). Now, it is run by Lee Byung-chull’s daughter Lee Myung-hee, but independent of Samsung Group from which it departed in the 1990s. The new building opened in 2005 and the old (or main) building has undergone remodeling in 2007. This main branch of Shinsegae is located in Seoul’s neighborhood Myeong-dong [명동] in the Jung District [Jung-gu/중구]. Address of Main Building [본점 본관] 63 Sogong-ro, Myeong-dong, Jung-gu, Seoul 서울 중구 소공로 63 (충무로1가 52-5) Geolocation Store: 37.560999, 126.981093 Address of fountain 3 Chungmuro 1(il)-ga, Jung-gu, Seoul 서울 중구 충무로1가 3 Geolocation of fountain: 37.561433, 126.981029 Geolocation outside store Fight For My Way: 37.560886, 126.981506 Geolocation of Bank of Korea Money Museum: 37.561986, 126.980643 Address street between the two buildings Namdaemunsijang-gil Street [남대문시장길] Geolocation: 37.560640, 126.981045”
  • 18 locals recommend
Food Court
“It is Korea’s largest wholesale and retail shopping district featuring 26 shopping malls, 30,000 speciality shops, and 50,000 manufacturers. All kinds of goods can be found here.”
  • 24 locals recommend
Shopping Centre
“Night Market. You can eat street food and buy clothes, accessories, shoes, etc...”
  • 10 locals recommend
Miscellaneous Shop
“ Lotte Duty Free Main Store 9-11FL. Lotte Department 1 Sogong-dong, Jung-gu, Seoul, South Korea”
  • 2 locals recommend
Market
“Dong Dea Mun Shopping District. Fashion Shopping malls, cheap prices, you can shop at midnight”
  • 8 locals recommend

Markets

Market
“ Dongdaemun Market is a large commercial district comprised of traditional markets and shopping centers that covers the entire area around Dongdaemun Gate, a prominent landmark in Korea. It is Korea’s largest wholesale and retail shopping district featuring 26 shopping malls, 30,000 speciality shops, and 50,000 manufacturers. All kinds of goods can be found here including silks and fabric, clothes, shoes and accessories, electronics, leather goods, sporting goods, office supplies, pet products and toys. Although Dongdaemun Market is traditionally famous for its night market, this popular shopping district attracts hordes of shoppers and tourists at all times of day. Like Namdaemun Market, Dongdaemun Market sells a variety of products, but unlike Namdaemun Market, it is open 24-hours a day.”
  • 64 locals recommend
Market
“If you are not familiar with food from other countries, I do not recommend it for eat. If you like to try this is best local market in the Seoul that you can try all the different food in one place. You can eat many kind of 'Jeon' which is flat grilled food. People called 'Korean pancake' but it is not like pancake at all. It can be seafood, vege, meat. When they grill Jeon, they use oil so it is bit oily. 'DDuck bok i' is spicy rice cake. It is good for meal and snack. You can see 'Sun dae' next to DDuck bok I. It is Korean black pudding. If you do not eat food made with organs in your country, you will not be used to it. (Like sausage!) 'Deagutang' is cod fish soup. It is spicy and deep taste. Even you don't like the food in there, you can still enjoy this market. They have cheap clothes, traditional chips, Hanbok, take away Banchan(side dish) shops. You can also buy vintage clothes in the upstairs. I recommend 3floor (level 2) for buy vintage shopping.”
  • 18 locals recommend
Market
“You can eat many kinds of delicious food here. I recommend Korean pancake here.”
  • 12 locals recommend
Market
“Dong Dea Mun Shopping District. Fashion Shopping malls, cheap prices, you can shop at midnight”
  • 8 locals recommend
Market
“현대식 전통시장으로서 주변에 맛집 및 술집이 많으며 시장안으로 들어가시면 매주 수요일 토요일 재즈연주회를 감상하시며 IPA 맥주를 즐기실 수 있는 공간이 마련되어 있습니다.”
  • 4 locals recommend
Market
“Dongdaemun market is the mecca of domestic Korean fashion. There are several large buildings, such as Doota or Migilore, dedicated to Korean made fashion, and there you’ll be in shoppers heaven. ”
  • 11 locals recommend
Market
“Dongdaemun Composite Market is a mega complex for fabric and fashion accessories. Since it’s a great place to buy inexpensive fabric and accessories, you’ll see a lot of fashion designers and students here. In the market’s basement, you can find people who will sew you custom curtains, blanket covers or dresses if you bring your own fabric and design.”
  • 3 locals recommend
Market
“Dongdaemun(동대문). this is famous. You can go to Subway Line 4 at once. Please Take the exit 8 or 10 at Dongdaemun History & Culture Pake(동대문역사문화공원)). Never get off at Dongdaemun(동대문). 6 subway stops.”
  • 24 locals recommend
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